Why I Started This Space
Choreo Theory began as a personal experiment, a way to untangle twenty years of thoughts about dance, creativity, and what it actually means to grow through art.
I’ve spent most of my life choreographing, teaching, and leading projects in the dance community. Somewhere along the way, I realized I was collecting more questions than answers. Questions about purpose, process, and what happens when your passion becomes your profession.
“Dance has always been how I process life. Writing just lets me slow it down enough to understand it.”
This blog is where I put those reflections into words. It’s a place to connect movement with meaning, art with analysis, and sometimes a bit of humor with honesty.
What Choreo Theory Means
The name is a play on color theory, the idea that different hues change the way we perceive the world. Choreography does the same.
When you mix stories, styles, and perspectives, you get new shades of understanding. Choreo Theory is about exploring those combinations. How creativity shifts when you add reflection. How leadership feels when grounded in empathy. How art evolves when you let it breathe.
“Every combination creates a new color. Every collaboration creates a new language.”
Who It’s For
This space is for dancers, creatives, and thoughtful humans who care about growth as much as craft. You don’t need to know an 8-count to follow along. Curiosity and a willingness to see art as a mirror, not a pedestal, are more than enough.
You’ll find essays on creative process, lessons from the studio, observations about community, and the occasional philosophical detour. (Usually fueled by undiagnosed ADHD.)
Who’s Behind It
Robin. Choreographer by passion, data person by profession, overthinker by design.
I spend my days in digital marketing for B2B and SaaS brands, my evenings making up choreo to songs I’ve played 47 times in a row, and the hours in between building Croovoo, a web app where choreographers map out formations, share them with a link, and get analytics on how the whole piece moves. Choreo Theory is where I try to make sense of the overlap. Expect reflection, rhythm, and the occasional moment where I realize I’ve been thinking in metaphors again.
The Heart of It All
At its core, Choreo Theory isn’t about perfect routines or polished takes. It’s about process, the messy, thoughtful, beautiful middle ground where art and life overlap.
If something here makes you pause, reflect, or feel a little more seen in your own creative journey, then it’s doing what it was meant to do.
Follow along for reflections on choreography, creativity, and the quiet art of figuring it out as we go.